VSS publishes historical database on media industry growth

Private equity firm Veronis Suhler Stevenson on Tuesday released “Communications Industry Historical Database 1975-2009,” a retrospective study of the media and communications industry. The study shows that total U.S. communications spending increased at a compound annual growth rate of 8.1% during that period. The report tracks the changes in 21 major segments of the media [...]

Northwest MRA – Spring Training Event

Late notice – but if you are in Market Research (and you are in the Northwest/California) – you might want to join the Northwest MRA in their Spring Educational Event at Napa Valley. http://www.northwestmra.org/napa/Cost : $125 Chris Robson from Parametric Marketing will be speaking in the event – he has a penchant for provocative thinking [...]

ResearchAccess Launch

Market Research has four core components, each of which is, at once, valuable and fraught with dangers; they are: Frameworks Data Analysis Action Many incorrectly consider these as independent or at least loosely associated.  In fact, each depends fundamentally on the soundness of the other.  As such, as with any complex area or system, each [...]