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Fast Fashion or Futurists? The Diverging Roles of Market Research
Robert Moran of the Brunswick Group presented at the Greenbook Insights Innovation Exchange in Philadelphia today. He argued that research needs to “solve for acceleration — the acceleration in the rate of change in business, society and consumer demands.” To do this, research must pursue new paths, which Robert summarizes as the fast-fashion path and [...]
Data in Action
Recent Posts
Data in Action: Michael Altendorf, CEO, Adtelligence
Here is the sixth installment in the “Data in Action” data innovator profile series. Today Romi’s interview is with Michael Altendorf, CEO of Adtelligence. What do you conjure when you think of the concept of data? For us, data is anything – any fact, behavior, or other point of information that can be brought to [...]
Grow Your Business by Focusing on Share of Wallet
At the Marketing Research Association’s Insights & Strategy Conference in Orlando today, Timothy Keiningham of Ipsos Loyalty shared an update on the Ipsos Wallet Allocation Rule, which won the 2011 NGMR Innovation Award. Traditional customer loyalty measures alone do a poor job of predicting Share of Wallet, the percent of category purchases captured by a [...]
Research Disruption: Better, Faster, Cheaper
The keynote address of the Marketing Research Association’s Insights & Strategy Conference kicked off with a kick in the pants. James McQuivey, Ph.D (@jmcquivey) of Forrester Research, and author of Digital Disruption, began by asking, “The end of research as we know it has arrived. Are you ready?” James apologized for taking the air out [...]
Be a Data Visualization Badass at Your Next Meeting
At the risk of really showing my age, I’m going to say that you have no idea what it was like sitting in meetings twenty five years ago — hours and hours of flipping through pages and overhead projector presentations. (On the chance you don’t know what that is — here’s an overhead projector – [...]
What to Expect from a Focus Group
If you were to ask me what my favorite pastime is, I’d have to say people-watching. No surprise, I am market researcher! Observing people and their interactions with one another can be a great source of inspiration and entertainment. With that in mind, I recently attended my first focus group excited to study our core [...]
How to Convert Your Respondent into an Adoring Fan
The biggest mistake which almost every online panel company does is to overlook the critical importance of respondent satisfaction. But we provide adequate incentives for their time & effort! I have often heard panel managers protesting. Let us first get this thing straight – your incentives are really not that lucrative enough that someone will [...]
More from Research Access
“How To” Posts
Customer Segmentation – An Overview
This information is useful for people who are interested in matching the best messages or products possible to those customers or prospects most likely to buy them. Why Segmentation? If you make a product, have a service, market or sell, customer segmentation is important to you. The days of one-size-fits-all approaches are long over, and [...]
How to Use Crowd Sourcing Tools to Enhance or Replace Focus Groups
Focus groups are probably the most important, yet most overlooked component of a market research plan. Having a group of people in a room where you can watch their body language and watch their subtle reaction to questions, topics and situations is priceless when it comes to deciding which directions you will take with your market [...]
Why Panelists Abandon Surveys
If the greatest challenge of conducting market research is getting a qualified sample to respond to a survey instrument, the second greatest challenge has to be getting them to complete that instrument. In almost any survey any of us have ever conducted, we’ve seen the dreaded “Number abandoned” statistic, describing the number of people who [...]
Meet the Data Triplets: Data, Metadata and Paradata
There are three sorts of data, and very often you need all three to understand and use the data you collect from your survey. Here are the three sorts: 1. The Data. The data is the data, that is the actually numbers, codes or open ended text that the respondent enters into the survey. There [...]
Recruit Your Own Survey Panel
Sometimes a survey panel is exactly what you need — and for that, you can use any number of panel providers such as Peanut Labs or EMI. But sometimes, a panel can be overkill and just too expensive for your project, in which case, it’s a good idea to have recruited a panel of your very own. [...]
MediaBunker Intro, Q&A, Benefits and More
Q: WHAT IS MEDIABUNKER? ANSWER: MediaBunker is an innovative mobile application to test your media and get real time feedback. Built into theSurvey Analytics Enterprise Research Platform, MediaBunker offers a distinct competitive advantage when presenting and deploying your media assets to the targeted audience. Q: WHAT ARE THE BENEFITS OF MEDIABUNKER? ANSWER: Take a look at [...]
Evaluating Survey Quality
Most of the surveys we analyze and report on are ones we planned and conducted ourselves. But what about when you are assessing surveys conducted by others? How do you evaluate their quality and filter the information they provide accordingly? I decided to ask that question of someone who evaluates others’ surveys for a living. [...]
How to Do a Survey
This brief tutorial outlines the key steps involved in conducting a survey. So, you want to do a survey. Maybe you haven’t conducted a survey before. Maybe you have. Either way, that’s OK. Here are the essential steps to success. 1. Decide who will take your survey The most likely scenario for a business or [...]
Data Visualization Lesson 3: Abela’s Rubric
Kudos to cartographers, glory to graphic illustrators, and applause to artists of the digital kind: I give thanks and praise that I don’t have to draw original data graphics by hand. (I might be the only person in America who can manage to draw a crooked bar graph using both a ruler and a level). [...]
How to Present Research Data in a Way that Inspires Action
It’s one thing to collect data and feedback – but quite another to analyze and present the data in a way that is clear and inspires action. The Power Presentation Outline Here’s a presentation outline that you can use the next time you have to put together a killer presentation using research data.
How to Create an Informal Survey Panel
These days researchers are looking for quicker and cheaper ways to get data. The arrows in their quiver often include more expensive resources like syndicated databases (Nielsen, IRI, etc.), as well as some form of primary survey research tool – or access to that type of data through a vendor. One easy and affordable idea [...]
