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Check Out the Research Access QR Code Gallery
Research Access may be the single best resource for information about how to use QR codes in market research. Here's a link to all our articles on those little (not always) black and white scannable codes. Now we've taken it a step further. Presenting the Research Access QR Code Gallery. Because we write about QRs so often, we get a little excited when we spot those little guys in the field. So we've started snapping photos of them. We thought it would be fun to start a gallery of … [Read More...]
Recent Posts
Game Over. Let the Tablet Surveys Begin.
There’s some stunning new data on tablet computer and e-reader adoption in the U.S. from our friends at the Pew Internet & American Life Project. According to the center’s director, Lee Rainie, “the share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January”. E-reader [...]
Was Steve Jobs a Genius about Market Research?
When Apple founder Steve Jobs died a few months ago, there was an unprecedented reaction to the death of a business leader. In the week or so after his death, there was a huge amount of online conversation about Jobs, much of it in the form of tributes and an outpouring of sentiment. I personally [...]
Net Promoter Conference February 2-3, 2012
I’m really excited to let you know I’ll be attending the Net Promoter Conference in San Francisco on February 2-3, 2012. I’ve wanted to attend a Net Promoter event for some time now, but this is my first time doing so, and I’m really looking forward to it. You can expect continuing coverage of the [...]
Webinar: Mobile MR Trends & SurveySwipe Demo
SurveySwipe is hosting a complimentary webinar on Monday, January 30th, 2012 at 10am Pacific / 1pm Eastern. The webinar title is “Mobile Market Research Trends and SurveySwipe Demo.” Part One – Mobile Market Research Trends In the first part of this webinar, marketing expert Romi Mahajan and SurveySwipe co-founder Chandika “Chad” Bhandari will discuss the [...]
Meet Quizlet: Social and Gamified Studying
My son, who started high school in September, is “enjoying” a rite of passage this week; he’s taking his first set of mid-terms. Come to find out, flashcards as a study tool may soon go the way of the Sony Walkman. Enter Quizlet. My son had a huge list of vocabulary words to learn. He [...]
A Primer on the 4 Data Types You Can Collect in Your Market Research
Making a business research questionnaire is no big deal, but making one that successfully derives the information that is actually required by the business to improve its practices is something not every person can do. One of the things that help make an online survey more effective is the understanding of the different types of [...]
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Market Research Trends 2012
Wed 12/14/11 at 10AM PST Market Research Trends 2012 The world of market research has experienced tremendous change over the last few years. Last years’ trends of mobile surveys and analyzing social media chatter have evolved to higher levels that now include gamification; turning the feedback process into a fun and engaging experience as well [...]
Now We Have Smartphones; Shouldn’t We Try to Be Smarter about Surveys?
This is a presentation from Survey Analytics‘ President, Andrew Jeavons, from the Market Research in the Mobile World Conference in Atlanta in July 2011. (By the way, it’s pronounced JEH-vons, not JEE-vons, as Andrew explains in the video…) Andrew presented guidelines for conducting mobile surveys, and he made suggestions for adapting Net Promoter Scores (NPS) [...]
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