The Gedrankenexperiment

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As we did last year, all through January, we featured some “Lost Gems” from 2014 — some great posts that deserved to get wider notice than they did the first time out. Here’s the last in this series. As market researchers we like to classify people and in particular we like to classify how people [...]

Latest Articles

The Changing Nature of Who Produces and Owns Data as It Impacts Survey Research

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Survey researchers have become interested in big data because it offers potential solutions to problems we’re experiencing with traditional methods. Much of the focus so far has been on social media (e.g., Tweets), but sensors (wearable tech) and the Internet of things (IoT) are producing an increasingly rich, complex, and massive source of data. These [...]

The Wonderful World of the IHUT

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All through January, we are featuring some “Lost Gems” from 2014 — some great posts from other blogs that deserved to get wider notice than they did the first time out. Not to be confused with everyone’s favorite pancake house, an “IHUT” or simply “HUT” is, at its most basic, a type of in-home study [...]

No More Surveys by 2030

2030 2029 Neujahr Jahreswechsel Schild Ortsausgang

All through January, we are featuring some “Lost Gems” from 2014 — some great posts that deserved to get wider notice than they did the first time out. Last week I posted an article looking at the decline in survey research, which included some data from ESOMAR and some predictions. This week, ESOMAR posted the [...]

Harnessing the New Marketing ATOM

atom

To start 2015, we are featuring some “Lost Gems” from 2014 — some great posts from other blogs that deserved to get wider notice than they did the first time out. The truly transformational part of marketing in a digital age is that brands can now become Media, attracting their own audiences. The transformation follows [...]

Customer Experience Pros Need a Beginner’s Mind

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There are three significant shifts that are happening simultaneously creating the perfect storm for customer experience professionals (among many other professions). These are: Cloud Social Mobile It is an understatement to say that the customer experience industry is in a state of change. It’s more like a rebirth because with this perfect storm we can no longer rely on [...]

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“How To” Posts

respondents as robots

Respondents as Robots

We’re counting down our Top 10 blog posts of 2013. Coming in at #9 is this science-fiction inspired post originally published August 1. Besides leading questions, another common mistake I see in the draft questionnaires I’m sent is treating respondents like robots. Something about becoming a survey author inspires us to suddenly think of customers, [...]

Wayne's World screen capture

The Mere Exposure Effect: Advertising to the Subconscious

A recent Adweek column bemoaned the absence of brand names from the first 29 seconds of many 30-second ads. It advised introducing the brand earlier and mentioning it more often, as the author explained that otherwise people forget the name of the brand. The author offered the right advice but for the wrong reasons. He [...]

blueprint

Survey Tip: Pay Attention to the Details

Why survey creators need to pay more attention to the details of wording, question types and other matters that not only affect results but also how customers view the company. A recent survey from Sage Software had quite a few issues, and gives me the opportunity to share some pointers. The survey was for follow [...]

mobile phone as puzzle

Use Data Imputation When Modularizing Mobile Surveys

The Problem The market research industry is at a crossroads as client demands push survey length longer while respondents increasingly take survey from smartphones (see Brian Jones’ previous blog on mobile market research trends and best practices). Many advanced analytical techniques require ~15-25 minutes (or more) worth of questioning to function, but many smartphone survey [...]

Coconut Cream Pie

Data Visualization Lesson 4: The Best Pies Are Desserts

Staring bleary-eyed at a spreadsheet of data and a report that still needs visual content, have you ever felt a bit underwhelmed at the prospect of using a simple graphic? Sure, a bar graph or histogram or line chart would show the data… but sometimes they seem, um… well… a little boring? It’s easy to [...]

Mobile research at Dunkin' Donuts

Mobile Research Overcomes Fading Affect Bias

At the annual one-day conference of the New England chapter of the Marketing Research Association Wednesday, Amit Ghosh of the Forbes Consulting Group discussed the need for “in the moment” mobile market research. A key imperative driving mobile research is Fading Affect Bias, Amit said. “Time heals all wounds, and that’s a problem. The Fading [...]

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Avoiding Confirmation Bias

One of the key skills in the sphere of market research and consumer insights is avoiding bias in the research. As we know, bias is a result of subjectivity. It’s the personal subjective lens used to view the world and is often based on certain intrinsic parts of character (gender, race, age, etc.) as well [...]

actionhero

How to Present Research Data in a Way that Inspires Action

It’s one thing to collect data and feedback – but quite another to analyze and present the data in a way that is clear and inspires action. The Power Presentation Outline Here’s a presentation outline that you can use the next time you have to put together a killer presentation using research data.

back-to-school

MR 101: Validity and Reliability in Surveys

Confession: I don’t have formal training as a market researcher. I came to market research late in life by way of my training in information technology and computer science, and it’s something I’ve had to study – and continue to study today. And trust me: I’ve studied a lot in my life, and learning about [...]

Calculator

A Primer on the 4 Data Types You Can Collect in Your Market Research

Making a business research questionnaire is no big deal, but making one that successfully derives the information that is actually required by the business to improve its practices is something not every person can do. One of the things that help make an online survey more effective is the understanding of the different types of [...]

Crosstab with cell comparisons

The Advantages of Cell vs. Column Comparisons in Crosstabs

Consider the following table, which shows the relationship between preference for different brands of cola and age: Which cells on this table are worth examining more closely? The first answer to this question is that we should look at any cells that relate to existing hypotheses. However, more often than not, we have no hypotheses. [...]

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