The Fall of Recall

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Recall: the retrieval of information stored in the memory. We all rely on it every day – Where did I leave my phone charger? Which gas station has the lowest prices? What filename did I save that document under? In usability research, we rely on recall to get feedback from everyday users, testers, and focus [...]

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Innovation From Across the Organization

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I recently had the chance to interview Patrick Younge about his perspective and experiences with innovation in the media industry. Q: Pat, thank you very much for taking the time to chat with us. Can you tell us a little bit about yourself, especially within the context of your history with media and the role [...]

The Data Indicated…

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After attending the WAPOR Annual Conference, the ESOMAR Annual Congress, and the MRA Corporate Researchers Conference last month, I was flipping through the notebook of rants and raves that I create as I listen to speakers. Interestingly, even at these conferences, where the best of the best speak, I heard a certain phrase repeatedly. “The [...]

Trends in Quantitative Research Methods

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According to the most recent GreenBook survey of market researchers, penetration of online surveys actually accelerated, jumping from 82% to 89% in nine months, after climbing from just 78% to 82% in the prior year. This climb is surprising given that growth usually slows as penetration approaches 100%. Only mobile surveys showed similar growth, rising [...]

Mobile Surveys and MROCs Are Now Mainstream

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It’s official! According to the most recent edition of GRIT, available today, mobile surveys and market research online communities are no longer emerging techniques; both are used by a majority of researchers: 56% of respondents have used MROCs, up from 49% in the last survey 9 months ago The growth in mobile has been even [...]

Is Professional Development Relevant to Market Researchers?

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Is professional development relevant to market researchers? In a study of nearly 450 marketing research professionals, the answer is yes, as three in four respondents plan to continue with some form of continuing education. This question is especially relevant because our field has been under increasing pressure to perform more with less. In fact. according [...]

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Oil Your Marketing Gears to Reduce Conversion Friction

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Iterative Concept Development Might Be Right for Your Next Project

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The Paradox of Surveys of Small Population Sizes

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The Marauder’s Map to the Customer Journey

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How Can We Harness Entrepreneurial Innovation?

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Monthly Mosts: CRC Recaps, Boring Surveys & Too Much Data

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The Importance of the Voice of the Competitor (VOTC)

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From Market Researcher to Customer Experience Leader

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After Its Initial Success, Agile Research Spread Throughout the Company

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Using Prediction Markets for Concept Testing

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Too Much Data Is Not the Problem

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General Mills Market Research Goes Mobile and Beyond

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Satisfaction Is Transactional, Commitment Is Relational

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Optimizing PPC Campaigns by Better Understanding Connotation and Motivation

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A Gentle Introduction to Concept Development

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NPS Requires Much Larger Sample Sizes Than Alternatives

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Understanding TURF (Total Unduplicated Reach and Frequency)

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Forget the Seat at the Table and Come off the Bench

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You Are Not Steve Jobs

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Boring Charts Are Often the Most Informative

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Agile Market Research: What It Takes to Win

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Surveys a Century From Now

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To Increase Leads, See Your Offer Through Your Customers’ Eyes

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The Advantages of Cell vs. Column Comparisons in Crosstabs

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The Fourth V of Big Data

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Many Measures of Social Media Influence

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Using an Insight Community to Unleash the Horsepower of an Engaged Fan

“How To” Posts

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Turning NPS Detractors into Promoters

If you’ve been following my blog recently, you know I’ve been exploring Net Promoter Score, a system of measuring customer loyalty developed by Fred Reichheld and described in his 2006 book “The Ultimate Question.” You also know I think it’s an invaluable tool for improving your business and building client loyalty. In this post, I’d [...]

Barcode

How to Use Barcodes for Retail Competitive Intelligence

Did you know you can document your position – and your competitors’ positions – on shelves across thousands of retail locations with a super-simple technique using one of the oldest pieces of modern retail technology – the barcode? For distributors and manufacturers, having the right space on the shelf is a matter of business survival. [...]

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Avoiding Confirmation Bias

One of the key skills in the sphere of market research and consumer insights is avoiding bias in the research. As we know, bias is a result of subjectivity. It’s the personal subjective lens used to view the world and is often based on certain intrinsic parts of character (gender, race, age, etc.) as well [...]

stop-sign

How Not to Get Market Research Clients

I’ve worked in many roles in market research, but never as an in-house market researcher in a corporation.  I’ve always felt bad for them in that I know they get a constant stream of suitors among would-be market research suppliers.  In particular, at conferences as it appears they’re being accosted left and right by hungry supply-side [...]

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Too Bad Social Media Brand Research Lies…

In many ways, the ever-expanding world of social media has been a market researcher’s dream – there are now tens of millions of willing subjects spending billions of hours telling us what they like and don’t like, and why. They share these thoughts — for free, no less! — in ways that marketers can quickly [...]

Grandma

Data Visualization Lesson 2: Think of Grandma

As the old composition adage goes, if it doesn’t make sense to the reader, it’s usually the author’s fault. The same applies to data visualization. Much like written or spoken communication, visuals invite the audience to extrapolate information, draw inferences, and make judgments or decisions. If a picture is indeed worth a thousand words, it [...]

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Econometrics for Dummies

The following is an excerpt from Econometrics for Dummies. Published under license from John Wiley & Sons, Inc. Econometric techniques help you make estimates about economic relationships. For example, you can use your knowledge of economic theory to predict that having more disposable income leads to increased consumption for normal goods, but you need econometrics [...]

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Iterative Concept Development Might Be Right for Your Next Project

Iterative concept development with proper qualitative research really ensures that your concepts reflect the desired benefits, the language, and emotions of your target audience. After all, your target is the “consumer” of your product or service, so it totally makes sense to get it straight from the horse’s mouth in a qualitative setting. The challenge [...]

witness on stand

Ask Me No Leading Questions, and I’ll Tell You No Lies

The most common problem with the draft questionnaires that are sent to me is the use of leading questions. A leading question suggests the answer the survey author is looking for and often unintentionally reflects the author’s bias. As a result, the answers to such questions overstate actual support for the item being researched. Leading [...]

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How to Plus or Minus: Understand and Calculate the Margin of Error

Sometimes in the day-to-day work of conducting and interpreting market research, it’s easy to forget that many people who work with surveys on a daily basis have not had formal training in statistics. Even for those who have been trained, it can be useful to have a refresher from time to time. UNDERSTANDING MARGIN OF [...]

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Respondents as Robots

We’re counting down our Top 10 blog posts of 2013. Coming in at #9 is this science-fiction inspired post originally published August 1. Besides leading questions, another common mistake I see in the draft questionnaires I’m sent is treating respondents like robots. Something about becoming a survey author inspires us to suddenly think of customers, [...]

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