Merging market research data streams

As a trend watcher in the IT space, I have noticed a consistent drumbeat over the last few years. CIOs and their interest in analytics and business intelligence have been consistent if not increasing. This makes perfect sense as companies realize they need to leverage both internal and external data sources to better compete in […]

Latest Articles

Hey there…have you heard of me?

In consumer and B2B market research circles we are often asked to assess market awareness and/or familiarity with brands, products and spokespeople or causes. These two related, but separate constructs, represent the first steps on the pathway from prospect to customer. Awareness should be measured in two ways – unaided and aided. Unaided awareness is […]

Census Regions – What it means for Hispanic Sample

Census Regions

Census regions are probably the last thing you think about when procuring Hispanic sample. Language, acculturation, and country of origin are likely at the top of your list. However, census regions are linked to all of the above. The Hispanic population distribution in the U.S. is considerably different than the rest of the population. For […]

Sampling and Other Considerations for Mobile Research

In a prior post I highlighted an interesting statistic – for any given project market researchers can now expect up to 40% response on smartphones. This percentage will continue to increase. The question then becomes one of what do we know about mobile responders and can this be applied to our sampling plans? First and […]

Three keys for designing effective mobile surveys

mobile surveys

At the recent MRA Corporate Researchers Conference the training organization Research Rockstar presented a course on designing device agnostic surveys. The trend is clear that more and more surveys are being taken on smartphones and tablets. Desktop computers still account for the majority of responses, but for any given project market researchers can now expect […]

Top 2 Box Score – Avoid the Pitfall

Recently when giving my desk a much needed cleaning I came across an article by Jerry Thomas with the firm Decision Analyst. His whitepaper focused on the use of the top two box score as a measure for conveying scores to survey scales. The top box score is the sum of percentages for the top […]

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“How To” Posts

stop-sign

How Not to Get Market Research Clients

I’ve worked in many roles in market research, but never as an in-house market researcher in a corporation.  I’ve always felt bad for them in that I know they get a constant stream of suitors among would-be market research suppliers.  In particular, at conferences as it appears they’re being accosted left and right by hungry supply-side […]

rubric

Data Visualization Lesson 3: Abela’s Rubric

Kudos to cartographers, glory to graphic illustrators, and applause to artists of the digital kind:  I give thanks and praise that I don’t have to draw original data graphics by hand.  (I might be the only person in America who can manage to draw a crooked bar graph using both a ruler and a level). […]

how to create Infographics

How To Create Infographics: Tips & Tools

Not since the invention of online surveys has something sparked the imagination of our industry like Infographics. Sure, we haven’t mastered the art of making them, and we aren’t quite sure how to define them.  Yet most of us know a good infographic when we see it (or think we do). I want to take a few […]

Crosstab with cell comparisons

The Advantages of Cell vs. Column Comparisons in Crosstabs

Consider the following table, which shows the relationship between preference for different brands of cola and age: Which cells on this table are worth examining more closely? The first answer to this question is that we should look at any cells that relate to existing hypotheses. However, more often than not, we have no hypotheses. […]

balanced scorecard

Using a Balanced Scorecard to Focus Your Business on What Matters

Forget what you know about the Balanced Scorecard approach. Most guides don’t really get to the point, as all they talk about are the “four perspectives” that you need to have, business objectives, and KPIs. All that is important, but what is more important is a coherent approach to using these business tools. Goals and […]

Grandma

Data Visualization Lesson 2: Think of Grandma

As the old composition adage goes, if it doesn’t make sense to the reader, it’s usually the author’s fault. The same applies to data visualization. Much like written or spoken communication, visuals invite the audience to extrapolate information, draw inferences, and make judgments or decisions. If a picture is indeed worth a thousand words, it […]

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4 Things You Didn’t Know You Could Do With Mobile Research

1. Collect video narratives about consumer experiences. Most people like telling stories, but hate to write open-ended responses. Many can’t be bothered to put forth the time and energy that writing requires. This is part of the reason open-ended questions can yield lackluster answers. People are naturally oral storytellers, and mobile video or audio diaries […]

witness on stand

Ask Me No Leading Questions, and I’ll Tell You No Lies

The most common problem with the draft questionnaires that are sent to me is the use of leading questions. A leading question suggests the answer the survey author is looking for and often unintentionally reflects the author’s bias. As a result, the answers to such questions overstate actual support for the item being researched. Leading […]

book cover

Excerpts from David F. Harris’s New Book

Portions of the following are excerpted from, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions, by David F. Harris. The Framework for Writing Questionnaires My purpose in writing this book is to provide a user-friendly, comprehensive guide for planning and writing questionnaires. This book offers a framework for writing […]

tradeoff triangle projectable innovative or simple

Projectable, Innovative or Simple? Pick Two

We asked some of our favorite bloggers to provide us a “lost gem” – a great article that deserved wider response than it received the first time it was published. This piece by Kathryn Korostoff was originally published April 15 on her Research Rockstar blog. “Cheap, fast or good. Pick two.” It’s a bit of dogma […]

Managerial Economics for Dummies book cover

Managerial Economics For Dummies

The following is an excerpt from Managerial Economics for Dummies. Published under license from John Wiley & Sons, Inc. Successful businesses satisfy consumer desires. Knowing how consumers decide which desires to satisfy and which to leave unsatisfied is an important component in your managerial decision-making. Consumer theory describes how customers determine the purchases they make. […]