Surveys a Century From Now

TARDIS in the time vortex

In a post entitled “No more surveys in 16 years?” Ray Poynter writes: Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when I said that in 20 years we would not be conducting market research surveys. I followed my conference contribution with a more nuanced description [...]

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The Positive Effect of Negativity: The Coca-Cola Super Bowl Ad

"America Is Beautiful" Coca-Cola ad

One could argue that any PR is good PR, however we don’t think we were the only ones thinking that Coca-Cola did NOT see it coming on February 3rd – the day after the Super Bowl. We kept thinking that the brand is damaged, that sales would be affected negatively, and that some heads would [...]

To Increase Leads, See Your Offer Through Your Customers’ Eyes

Optician or optometrist consulting a customer about eyeglasses, spectacles and frames in a shop

In a recent webinar, Marketing Experiments once again opened their vault of test-and-learn scenarios and brought out an excellent example of how content can be structured to increase lead conversion. The test case in this presentation was a B2B company selling thermal image cameras. The goal was simple…increase the number of leads. The test design [...]

The Advantages of Cell vs. Column Comparisons in Crosstabs

Crosstab with cell comparisons

Consider the following table, which shows the relationship between preference for different brands of cola and age: Which cells on this table are worth examining more closely? The first answer to this question is that we should look at any cells that relate to existing hypotheses. However, more often than not, we have no hypotheses. [...]

The Fourth V of Big Data

iStock-letter-V

As many of you may know, to the 3 V’s of Big Data (Volume, Velocity, Variety) has been added a 4th ‘V’- the concept of Veracity. Oh wait, apparently a 5th and 6th ‘V’ have been added – Value and Viability. A 7th? Not yet? It’s only a matter of time. I nominate vaticination. Since Veracity was suggested by [...]

Many Measures of Social Media Influence

social media influence: people around a table

It began with a simple tweet: Who are the 10 most influential #MRX #NewMR #ESOMAR #AMSRS #MRIA Tweeters at the moment? Please shout out names and RT – My call: @lennyism — RayPoynter (@RayPoynter) July 9, 2014 Ray conducted his own analysis, received four different analyses in addition, then did a meta-analysis of all of [...]

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5 Areas Where B2B Customer Experience Disappoints

Ineffective and disorganized processes catering more to the company than its customer not only cause difficulty and frustration for customers, they detract from a company’s ability to be efficient – and in the end, more profitable. What will it take for firms to be more successful at “simple?” To help answer this question, Walker queried [...]

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Using a Balanced Scorecard to Focus Your Business on What Matters

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How Samsung Outflanked Apple Using Social Media Research

An excellent case study demonstrating the value of social media research has emerged from an unlikely source: the Apple vs. Samsung patent dispute. Documents shared as part of the court case reveal some fascinating information about how the two companies were thinking about social data in 2013. It shouldn’t still bear saying in 2014, but [...]

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Too Bad Social Media Brand Research Lies…

In many ways, the ever-expanding world of social media has been a market researcher’s dream – there are now tens of millions of willing subjects spending billions of hours telling us what they like and don’t like, and why. They share these thoughts — for free, no less! — in ways that marketers can quickly [...]

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We’re counting down our Top 10 blog posts of 2013. Coming in at #4 is this post originally published July 31. Over the last couple years, I’ve been looking at Twitter’s potential in survey research.  Why Twitter?  Because it’s vast, it’s fast, and it’s cheap.  Recently, at the 2013 FedCASIC Workshops, I presented ten things survey [...]

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Market Research Conferences are Proliferating It used to be there were just a few major market research conferences every year. The decision about which ones to attend was pretty easy. Not anymore. Market research conferences have proliferated in a big way. Why? In a word – money. The conference business is big business. Well run, [...]

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Projectable, Innovative or Simple? Pick Two

We asked some of our favorite bloggers to provide us a “lost gem” – a great article that deserved wider response than it received the first time it was published. This piece by Kathryn Korostoff was originally published April 15 on her Research Rockstar blog. “Cheap, fast or good. Pick two.” It’s a bit of dogma [...]

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How Social Media Is Changing Market Research

Social media networks have drastically changed the way some businesses conduct market research, due to their increased ability to access information. This allows you to understand your ideal customer and learn effective ways to connect with him or her. Below are a few tactics that will help you utilize social networks to cut down on [...]

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