Automating Research Reports via E-Tabs

Business person analyzing research reports displayed on the tablet screen

In a recent webinar, Gideon Halter gave us a detailed insight into methods for automating enterprise research reporting using the E-Tabs product. Automation is useful for certain scenarios – mainly those where the reports being created are identical or nearly so, as in multiple wave tracking studies or multi-market studies where the same survey is [...]

Latest Articles

Use Multiple Text Boxes for More Productive Respondents

Novelist writing a book on a typewriter

A perennial problem with open-ended survey questions is that respondents are lazy. It takes time and effort to think of good answers. And if the survey is self-administered online or on paper, it takes time and effort to write them out. But there are several things a savvy researcher can do. One of them is [...]

Businesses Are Investing Heavily in Big Data Analytics

big data analytics

New research shows businesses are investing heavily in Big Data Analytics; uncovers the pains of last-generation analytics tools.  Study findings reveal 96% of executives believe big data analytics is critical to business strategy; uncover ‘Fake Big Data’ problem among other issues. Big data is more than a buzzword, as proven by how fast organizations are [...]

Moving from Static A/B Testing to Dynamic Testing

A/B testing

Last month Blue Conic stepped up to speak about their thoughts regarding campaign testing. Their approach for testing is to have it “always on”. To begin, the hypothesis that A/B testing no longer meets today’s marketing challenges was laid out. Three key problems with A/B testing were noted: First, the process relies on measuring the [...]

Report Survey Results without Parroting the Questionnaire

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When you analyze and report survey results, focus on the story you want to tell – don’t assume the questionnaire’s structure is the best for analysis. A properly designed questionnaire provides a narrative thread that conversationally moves the respondent from one question to—if possible—another closely related question, abruptly changing topics as few times as necessary. [...]

Review of Salesforce: Throw Away Your Prospect Spreadsheets

salesforce

This post might be a little outdated for some of you, but I know that there are many small marketing research agencies out there that are still maintaining their client and prospect lists in Excel.  I know because I’ve been there, I’ve lived it, and I’ve talked to some of you who are still living [...]

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“How To” Posts

Pieces of paper for ideas in bowl on wooden table

How to Generate Ideas for Names

The following is an excerpt from Stir It Up! Recipes for Robust Insights and Red Hot Ideas by Laurie Tema-Lyn. Published under license from Paramount Books. Mouthfeel This is a great exercise if you are working with a client on a name generation project. Getting the “feel” for a name by saying it out loud is particularly important now [...]

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5 Areas Where B2B Customer Experience Disappoints

Ineffective and disorganized processes catering more to the company than its customer not only cause difficulty and frustration for customers, they detract from a company’s ability to be efficient – and in the end, more profitable. What will it take for firms to be more successful at “simple?” To help answer this question, Walker queried [...]

Dead Robots

5 Ways to Avoid Creating Dead Robot Respondents

“When the individual’s behavior and consciousness get hooked to a routine sequence of external actions, he is a dead robot, and it is time for him to die and be reborn. Time to ‘drop out,’ ‘turn on,’ and ‘tune in.’ – Dr. Timothy Leary OK, it’s no longer the 1960s, but the words of Dr. [...]

Algebra

Data Visualization Lesson 5: Ninth Grade Algebra Wasn’t Worthless After All

There are many things of which teenagers are “sure”: that they will never be like their parents; that the greatest artist of all time is (insert name of band of the moment); that pretty much any clothing is appropriate to wear in public (I’m talking to you, leggings-as-pants). Thankfully, with age comes wisdom. It would [...]

social media likes

Too Bad Social Media Brand Research Lies…

In many ways, the ever-expanding world of social media has been a market researcher’s dream – there are now tens of millions of willing subjects spending billions of hours telling us what they like and don’t like, and why. They share these thoughts — for free, no less! — in ways that marketers can quickly [...]

Howard Fienberg, PLC

An Interview with Howard Fienberg About Sugging

One of the pleasures of volunteering on the Board of the Marketing Research Association (MRA) has been the opportunity to get to know Howard better. Howard Fienberg, PLC is the director of government affairs for the MRA and champions the needs of the industry to federal and state agencies and departments. I recently had the [...]

"inspected by 11"

How To Monitor the Quality of Respondent Answers

On March 19, 2015, the esteemed Annie Pettit of Peanut Labs led us through a brief but insightful presentation on data quality lessons from the survey design perspective. As researchers who are actively engaged in survey implementation, we want to ensure that the responses we are collecting are as accurate as possible. This requires a [...]

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5 Critical Success Factors When Offshoring Market Research

As project timelines and budgets shrink, outsourcing some research operations to lower cost providers becomes more and more attractive. I experienced this first hand a few years ago as I developed a relationship with Annik in India. What I learned from that experience is that creating a successful outsourcing relationship takes time, as there can [...]

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Social Media Research – Using Facebook for Survey Invitations and Market Research

Today, Sanja Licina, Senior Director – Talent Intelligence for CareerBuilder and I gave a presentation to the the American Marketing Association – as part of the virtual conference- talking about the future of Market Research and beyond. The slides are embedded below (at the bottom of this post.) One point got a lot of questions [...]

balanced scorecard

Using a Balanced Scorecard to Focus Your Business on What Matters

Forget what you know about the Balanced Scorecard approach. Most guides don’t really get to the point, as all they talk about are the “four perspectives” that you need to have, business objectives, and KPIs. All that is important, but what is more important is a coherent approach to using these business tools. Goals and [...]

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Election Polls: 5 Tips For Navigating the Clutter

Tomorrow is Election Day here in the States.  The big vote (for President) isn’t until next year, but we have the usual spate of races for local offices as well as a wide range of citizen-initiated referenda on everything from the mundane (bond measures) to the highly divisive (social issues). As the expected avalanche of [...]

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