Become a Conjoint Pro with QuestionPro

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In today’s competitive restaurant industry, good reviews can often mean the difference between a packed house and empty seats with unfilled plates. Word of mouth advertising, recommendations from friends, family and colleagues are quickly being followed up with online mobile searching for locations and reviews. Today’s net savvy users expect to see a full menu [...]

Latest Articles

It’s Time to Be Bold: 5 Takeaways from the IIR FUSE Conference

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The recent FUSE conference gathered top branding and design leaders to talk about disruption, brand strategy, and the changing marketplace. Until recently, branding experts urged brands to focus on mindfulness: gather the data, listen, and react to the results. But a new economy demands a bold and proactive approach—listening is great but it’s not nearly enough. [...]

The Art of the Quick Read

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GutCheck and Quirk’s teamed up to present their thinking on ways to enable teams to rapidly answer critical business questions. When typical research projects can take weeks to design and implement anything we can do to put the right data in the right hands sooner is a strategic victory. Matt Warter, CEO of GutCheck and [...]

Learning from GAEMS

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As an Advisor, Investor, and Board Member, I get to learn a great deal about a lot of companies, business models, and leaders.  In the course of discovery, I have found that most companies have stories of success, woe, and course corrections and that most leaders have steely determination to show the “market” that their [...]

Aligning Your Marketing with Customer Desire

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The team at Marketing Experiments took on the concept of conversion in this month’s webinar. Their goal for the webinar was to present empirical evidence of the positive benefit derived from aligning our marketing message, and the display for that messaging, with the consumer’s wants and underlying motivations. Four questions were posed that when answered [...]

The Underbanked: Mobile’s Blindspot

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The 5th Annual Federal Reserve’s Board of Governors’ Consumers and Mobile Finance Report was released to the public last month. It is chock full of useful insights that speak to how the use of mobile phones is evolving the way consumers bank, make payments and shop in the US. This Consumers and Mobile Finance Report is [...]

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“How To” Posts

Steps

Webinar: How to Run Discrete Choice Conjoint Analysis

Editor’s Note: Today’s post was originally published on the Survey Analytics blog. Discrete choice conjoint analysis is a popular marketing research technique that helps you determine the optimal mix of features in a new product or service. Survey Analytics invites you to a complimentary one-hour webinar, “How to Run Discrete Choice Conjoint Analysis.” The webinar is [...]

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How to Use Facebook for Market Research Surveys

It’s an understatement to say that there’s tremendous interest in using Facebook for market research.  Indeed, among the most popular posts on Research Access is one written last year by Survey Analytics‘ CEO Vivek Bhaskaran, entitled “Social Media Research – Using Facebook for Survey Invitations and Market Research.” What not everybody realizes is that companies [...]

share of wallet

Grow Your Business by Focusing on Share of Wallet

At the Marketing Research Association’s Insights & Strategy Conference in Orlando today, Timothy  Keiningham of Ipsos Loyalty shared an update on the Ipsos Wallet Allocation Rule method, which won the 2011 NGMR Innovation Award. Traditional customer loyalty measures alone do a poor job of predicting Share of Wallet, the percent of category purchases captured by [...]

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My First In-Home Ethnography

Come On In, Stranger! Ever wonder what type of person allows market researchers into their home to observe and study them? Well, surprise to me, they’re normal people!  I was convinced only “whack-a-dos” would open up their doors to us.  In short, I was proven wrong.  With each new research methodology I am exposed to, [...]

School of Fish

How to Use Crowd Sourcing Tools to Enhance or Replace Focus Groups

Focus groups are probably the most important, yet most overlooked component of a market research plan.  Having a group of people in a room where you can watch their body language and watch their subtle reaction to questions, topics and situations is priceless when it comes to deciding which directions you will take with your market [...]

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Avoiding Confirmation Bias

One of the key skills in the sphere of market research and consumer insights is avoiding bias in the research. As we know, bias is a result of subjectivity. It’s the personal subjective lens used to view the world and is often based on certain intrinsic parts of character (gender, race, age, etc.) as well [...]

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Turning NPS Detractors into Promoters

If you’ve been following my blog recently, you know I’ve been exploring Net Promoter Score, a system of measuring customer loyalty developed by Fred Reichheld and described in his 2006 book “The Ultimate Question.” You also know I think it’s an invaluable tool for improving your business and building client loyalty. In this post, I’d [...]

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Use Multiple Text Boxes for More Productive Respondents

A perennial problem with open-ended survey questions is that respondents are lazy. It takes time and effort to think of good answers. And if the survey is self-administered online or on paper, it takes time and effort to write them out. But there are several things a savvy researcher can do. One of them is [...]

TURF Analysis

How to Do TURF Analysis

Springtime is here! What better time to dust off your tools, including a nifty but underutilized method called TURF Analysis? No, I’m not talking about something in your yard or garden. I’m talking about the market research analytical technique called TURF Analysis. TURF is an acronym which stands for “Total Unduplicated Reach and Frequency.” TURF [...]

frog

QR Code-Enabled Mobile Surveys: An Example

                      [Editor's Note:  this post was originally published on the Survey Analytics Blog.] My friend Scott Liang from Parametric keeps telling me – the quicker you collect feedback from the Point-of-Transaction, the better the recall and quality is. While I have absolutely no way of [...]

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4 Things You Didn’t Know You Could Do With Mobile Research

1. Collect video narratives about consumer experiences. Most people like telling stories, but hate to write open-ended responses. Many can’t be bothered to put forth the time and energy that writing requires. This is part of the reason open-ended questions can yield lackluster answers. People are naturally oral storytellers, and mobile video or audio diaries [...]

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